Gilded Tides was my debut jewelry collection—an ocean-inspired drop exploring emotional depth, transformation, and heritage. I used materials like pearls, brass, and shell to create pieces that felt both symbolic and wearable, drawing from themes of feminine resilience and personal evolution.

The name reflects that balance: “Gilded” speaks to beauty earned through experience, while “Tides” represents emotional movement and change.

Launch Strategy:
I designed a 4-week Instagram rollout to build anticipation and deepen connection:

• Week 1: Visual moodboards, inspiration, and behind-the-scenes

• Week 2: Product reveals with symbolic storytelling

• Week 3: Styling content, process reels, and meaning-driven captions

• Week 4: Restocks, urgency messaging, and community reposts

I focused on building a strong visual identity and consistent storytelling across reels, carousels, and daily stories.

Results:

• +17% follower growth

• 3 SKUs sold out in under 48 hours

• 6.1% average engagement rate

This drop helped establish the brand’s core voice—intentional, symbolic, and rooted in personal meaning